From the bold signage to the use of their signature colours, customers can easily identify the car brand. The showroom’s minimalist design echoes that of innovative retail companies like Apple. The Tesla store fitout emphasises the beauty of their cars which can be seen at every angle of their showroom and serves as the star attraction.
The Tesla team are paving the way for their industry through interaction with sales staff and offers of test drives and charging stations.
Project photography: Ben King
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